Hillary Peterson and True Botanicals: Leading the Clean Beauty Revolution

Founder Hillary Peterson: A Journey of Resilience and Innovation

In a world where personal experiences often shape remarkable ventures, Hillary Peterson’s story embodies a lush blend of resilience and innovative spirit. After surviving thyroid cancer, Peterson found her life's calling in launching True Botanicals, a luxurious clean beauty brand founded on the principles of safety, effectiveness, and environmental consciousness. This year marks a significant milestone for True Botanicals, as it celebrates a decade of success in transforming the skincare landscape.

True Botanicals: Pioneering Clean Beauty

Emerging from a series of challenges, True Botanicals has consistently proven that clean beauty can be just as effective—if not more so—than its conventional counterparts. Peterson’s mission is underscored by her belief that products prioritizing health can outperform those laden with harmful chemicals. "We’ve been on a mission to prove the products that prioritize the health of people and the planet can be the most effective—and we’ve proven it," she stated in a recent interview.

At the heart of True Botanicals’ philosophy is their commitment to transparency and sustainability. The brand utilizes independently verified non-toxic ingredients and seeks to counter misinformation within the beauty industry. In a market rife with greenwashing, True Botanicals has carved a niche of trust, ensuring that its products meet rigorous standards backed by real science.

From Start-Up to Cult Favorite

With the clean beauty sector rapidly expanding, Peterson’s journey from a small startup to a cult favorite brand speaks volumes about the impact of authentic storytelling and community building. "We have quintupled the business in five years, thanks to our innovations in green science that resonate with our luxury, wellness-driven consumer," CEO Sandy Saputo remarked.

This approach has attracted a diverse following, with celebrities like Olivia Wilde and Laura Dern endorsing the brand. The selection of ambassadors speaks to True Botanicals’ growing impact, especially among younger consumers eager for skin solutions that align with their environmental values.

Facing the Challenge of Clean Certification

Investing in independent clinical studies to validate product efficacy comes at a hefty price. Peterson shares that such studies can cost anywhere from $50,000 and take months to complete. Undeterred, she views this investment as essential, emphasizing the importance of building a brand that consumers can trust. “Without risk, there is no big reward,” says Peterson, reinforcing her commitment to proving True Botanicals' claims through extensive testing.

Sustainable Practices in Skincare

True Botanicals focuses on sourcing and harnessing the regenerative power of nature. Peterson aims to incorporate ingredients that can thrive in harsh conditions, which in turn, can support skin vitality. Looking forward, she is confident that True Botanicals will remain true to its mission of thoughtful growth and innovation—"We’re not here to chase trends; we’re here to create something that lasts."

The Power of Community and Leadership

Hillary highlights the positive impact of having an all-female executive team, emphasizing that women have historically played pivotal roles in building community. Peterson reflects on her dual role as a mentor and leader, recognizing the responsibility she carries for future generations. “I think about future generations all the time: my kids, their kids—what are we going to leave them?” she shares, hinting at her long-term vision for both the brand and the global community.

An Inspirational Legacy

As True Botanicals continues to thrive, Peterson’s journey serves as a testament to the power of authenticity in entrepreneurship. Her commitment to clean, effective skincare that challenges industry norms has blossomed into a legacy of empowerment—not just for herself, but for countless consumers seeking healthier, more sustainable beauty options.

In an age marked by skepticism and overwhelming choices in the beauty landscape, Hillary Peterson and True Botanicals illuminate a path forward, reminding us that innovative and eco-conscious solutions can reshape our beauty rituals. Discover the myriad ways clean beauty can revolutionize your skincare routine.

Join the Movement Towards Clean Beauty

As we celebrate ten years of True Botanicals, we invite you to explore your own journey towards wellness and sustainability. Whether it's through making informed choices about skincare or supporting brands that align with your values, embrace the opportunity to contribute to a healthier world for future generations.